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    <loc>https://www.rootwaymarking.com/about</loc>
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    <lastmod>2025-06-16</lastmod>
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      <image:title>Root Waymarking</image:title>
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      <image:title>Root Waymarking</image:title>
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    <loc>https://www.rootwaymarking.com/collaboration</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61dc631800981b2196211317/1e48d90a-0cd4-4884-84c4-07b22ab3e185/BBDDC786-65EC-46B4-A3CC-7A027F015FEF_1_201_a.jpeg</image:loc>
      <image:title>Collaboration - Speaking</image:title>
      <image:caption>With experience of presenting to academic, student, business, and community audiences, I offer talks and lectures in the following areas: Nature-based and adventure recreation Narrative cartography Nature Connectedness Sustainable tourism and inspiring pro-environmental behaviour Place attachment, place symbolism, and stewardship Qualitative and visual research methods My talks have included: a creative workshop on nature connection at Timber Festival; a walk and talk on wellbeing and environmental stewardship on the Pembrokeshire Coast Path with University of Victoria masters students; a deep dive into how nature connection and place attachment can inspire community-level action through the removal of single-use pollution for Trash Free Trails. Consultancy Get in touch if you require meaningful insights and projects relating to nature-based recreation, adventure, or sustainable tourism. I have experience of managing research projects with stakeholders such as National Park Authorities, SME tourism providers, environmental not-for-profits, and Universities. Projects I have worked on include: Exploring the Transformational Potential of Adventure Experiences How place symbolism can be used in voluntary income schemes Single-Use Pollution and Nature Connection Designing walking trails Developing rural community-based tourism Regenerative tourism Facilitation I have experience of facilitating workshops, indoors and outdoors, that inspire participants to creatively and critically explore the above areas. Hearing the thoughts of others and creating this atmosphere of shared thinking and idea generation is something that always inspires me. I can help facilitate workshops relating to visitor experience and engagement, integrating nature connection into outdoor recreation and adventure contexts, and designing tools to encourage meaning-making. Using my Root Maps approach, we can explore where and how to tell stories that encourage reflection and connection in your landscape, site, or space.</image:caption>
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    <loc>https://www.rootwaymarking.com/dr-em-pope</loc>
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    <lastmod>2025-06-16</lastmod>
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      <image:title>Em Pope (PhD) - Em Pope (PhD) - Founder of Root Waymarking</image:title>
      <image:caption>I am a researcher, practitioner, and creative, guided by my own affinity with nature and inspired by the positive impact that outdoor experiences can create for people, places, and nature. I love to explore how adventure can enhance, maintain, and inspire people’s relationship with the rest of nature and attachment to place, and what this means for their wellbeing, values, and behaviours.  Since completing my PhD in Transformational Adventure, I have worked in various roles and sectors including community engagement for a National Landscape and as a freelance researcher practitioner exploring and optimising the experience of nature connection within adventure and recreation contexts with BCorps, Universities, and not-for-profits. My current day job is at my desk working in environmental social science. Root Waymarking and Root Maps are my creative outlet and way of getting my learnings and ideas out in the form of souvenirs, tools, talks, and consultancy. Sharing my love of gentle adventure, encouraging the collection of moments per mile, and inspiring love and care for the rest of nature.</image:caption>
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    <lastmod>2025-06-12</lastmod>
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      <image:title>Contact - Say hey!</image:title>
      <image:caption>It would be great to hear from you. For any product, project, speaking, or general enquiries, send Em an email. em@rootwaymarking.com Check out Root’s Instagram for adventure inspiration and to keep up to date with future Root Map editions and adventure souvenirs. @root.waymarking</image:caption>
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